After stops in Yekaterinburg and Berlin, the exhibition ‘Universo Olivetti. Comunità come utopia concreta‘ (Universo Olivetti. Community as a Concrete Utopia) has been set up at the Sala Mercadal of the Colegio Oficial de Arquitectos (COAM) in Madrid.
The exhibition has been presented by the Italian Cultural Institute of Madrid, under the auspices of the Embassy of Italy, on the occasion of the 18th Architecture Week – organized by the COAM Foundation in collaboration with the Official College of Architects of Madrid and the Municipality of Madrid, which for the first time celebrates an invited country: Italy.
Promoted by the Ministry of Foreign Affairs and International Cooperation, in collaboration with Fondazione MAXXI and Fondazione Adriano Olivetti, the exhibition aims to delve into one of the fundamental figures of the Italian twentieth century: Adriano Olivetti who, by combining the production process, social responsibility and attention to the urban area, has created a unique business model that is still relevant today.
On 7 October the opening of the exhibition has been preceded by the round table ‘Ivrea e Olivetti: la politica del progetto‘ (Ivrea and Olivetti: the politics of the project) featuring Pippo Ciorra and Francesca Limana, curators of the exhibition, and Rafael Garcia, Professor of Architecture at the Polytechnic University of Madrid, introduced by Pablo Olalquaiga Bescos – vicedecano del COAM.
After the stop in Madrid, Universo Olivetti will continue its journey abroad, always with the support of the diplomatic-consular network and the Italian Cultural Institutes. On 26 November the exhibition will be staged in Porto, in collaboration with IIC Lisbon.