Adriano Olivetti and his utopian universe contaminate Berlin. The second stage of the exhibition ‘Universo Olivetti: Comunità come utopia concreta’ (The Olivetti Universe: Community as an Actual Utopia) opens in Berlin on 25 August. This original exhibition by the Ministry of Foreign Affairs and International Cooperation is curated by Pippo Ciorra (MAXXI National Museum of 21st Century Arts), Francesca Limana and Matilde Trevisani (Fondazione Adriano Olivetti).
After the great success of the world opening in Ekaterinburg, the exhibition, organized in collaboration with the Italian Cultural Institute of Berlin, will will be hosted till 25 September at the CLB Berlin, in Aufbau Haus am Moritzplatzper.
Through four thematic areas (Factory, Culture and Image, City and Politics, Society) the exhibition tells the Olivetti’s utopia in all its dimensions and complexity. A gallery of graphic works, archival documents, photographic reproductions and reinterpretations, invites visitors to reflect again on the strong relevance of a figure such as Adriano Olivetti in modern times. His unique and innovative business model was established between the 1930s and 1960s around Ivrea, an Italian city recently included on the UNESCO World Heritage List.
The exhibition platform – featuring a graphically accurate layout of strong communication impact – allows the international audience access to the major issues surrounding Olivetti: the industrial project, care for the territory, cultural services, welfare, social responsibility and urban planning.
A business model that appears still today cutting-edge and exemplary from every point of view.