The lecture Universo Olivetti. Between Heritage and Legacy will mainly focus on the Olivetti’s legacy and tangible and intangible heritage embedded in Ivrea, industrial city of the XX century inscribed in the UNESCO World Heritage List in 2018. On the other hand, Universo Olivetti. Between Heritage and Legacy will give a wider outlook of Adriano Olivetti’s commitment in the South of Italy in Pozzuoli and Matera cities.
Adriano Olivetti died in the second half of the 20thcentury, yet now more than ever before, his name and story are being evoked as a model to help tackle the crisis of our era and, more generally, to offer a new way of looking at the relationship between the world of manufacturing, civil society, and culture.
Between the 1930s and the 1960s, Adriano Olivetti managed the Ivrea factory and launched the Community Movement’s cultural and political initiatives. Through them, he achieved the ideal of a visionary landscape in which the pioneering reorganization of local and social space complemented industrial and technical modernization. Ivrea thus became a laboratory for an innovative, one-of-a-kind model of interaction between business and society. Considered exemplary to this day, this model integrated culture, technological research, design, architecture, and sustainability.
Universo Olivetti. Between Heritage and Legacy is promoted by Fondazione Adriano Olivetti with the contribution of Regione Lazio.
4 Nov 2021, 18:00
GREEN PASS REQUIRED
THE AURIANA AUDITORIUM AT THE AMERICAN UNIVERSITY OF ROME
Via Pietro Roselli, 4