The exhibition ‘Universo Olivetti. Comunità come utopia concreta‘ (Olivetti Universe: community as a concrete utopia) – curated by Pippo Ciorra, Francesca Limana and Matilde Trevisani – tells the story of the Olivetti project in all its aspects, dimensions and complexity, through four thematic areas: Factory, Culture and Image, City and Politics, Society. Through a gallery of graphics, archival documents, reproductions and photographic reinterpretations, the show returns to the pressing relevance of a figure such as Adriano Olivetti, as well as the unique and innovative business model created around Ivrea – a city recently inscribed on the UNESCO World Heritage List – between the 1930s and 1960s.
The exhibition platform – characterised by a graphically accurate layout of significant communicative impact – thus allows the international public access to the major themes revolving around Olivetti’s enterprise: the industrial project, attention to the territory, cultural services, welfare, social responsibility and urban planning; a model of entrepreneurial action that still today appears, from every point of view, avant-garde and exemplary.
Created by the Ministry of Foreign Affairs and International Cooperation (MAECI), in collaboration with the MAXXI Foundation and the Adriano Olivetti Foundation, the exhibition will travel the world thanks to the Italian Cultural Institutes.
7.07/7.08 Ekaterinburg Museum of Architecture and Design
in collaboration with IIC Moscow
25.08/25.09 CLB Berlin
in collaboration with IIC Berlin
7/10/2.11 Sala Mercadal del Colegio Oficial de Arquitectos (COAM)
in collaboration with IIC Madrid
Catalogue Edizioni di Comunità
Main Sponsor Olivetti
Technical Partner Associazione Archivio Storico Olivetti